Veteran film producers are not positive about the future prospects of the film industry. Most of them argue that independent filmmaking is dead. This is not completely true. The film sector is perhaps the only media segment that has had many changes for almost a millennium. Film production and technology has drastically changed. The same case can be said of film distribution. Furthermore, quick fluctuations in world currencies have negatively impacted the cash flow estimates most independent film producers have in mind. But what are the challenges independent filmmakers like Jason Murphy are facing today and how can they be overcome?
One of the biggest challenges independent filmmakers are facing is the digital revolution. Today, digital production techniques are very cheap. This factor has made it easier for people to create more films than what is actually needed. To overcome this challenge, independent filmmakers should strategize by making sure that their movies are genre specific. For example, there are many horror movies on the market today that most parents prevent their children from watching. But since children are never bothered by scary movies, making a family-friendly horror movie can attract both parents and children.
This is actually a strategy Jason Murphy has used by releasing Monsters At Large. Monsters At Large is a family-friendly horror film that can be viewed by children of all ages. The advantage of being genre specific is that it offers film buyers and film distribution companies a quick way of visualizing the movie trailer, poster and marketing campaign. In fact, movie distribution companies usually buy the movie genre and not necessarily the movie drama. For example, Monsters At Large is a family-friendly horror film, which will be distributed by Lionsgate Home Entertainment. Therefore, it would be true to suggest that Lionsgate Home Entertainment was attracted by the genre and not the drama since they deal with home video distribution.